FALL 2021

Establishing a good sense of typographical hierarchy is often the backbone around which a good design is further constructed. Therefore, a good understanding of type and placement is crucial when trying to convey a message through this medium. I tend to associate design events and New York City in general with a more sophisticated image, so I figured white text on a black background combined with the serif typeface Didot would contribute to this. The background was intended to suggest city lights, almost in some kind of bokeh effect (although the result itself is not bokeh).

I wanted to create a header with "Design Culture Now" that tried to make elements of each word line up precisely with elements of the others. I tried to do similar things in other areas of the poster when deciding placement, and tried to fit other elements around similar ones or unify them together in some way to be perceived as an amalgamation rather than visually separate or distinctive elements. I also tried to make each element line up precisely with the others to keep things consistent, and so that even the header wouldn't feel out of place from the body copy despite being slightly removed. Overall, I wanted to keep the poster very low-key and basic so all the information presented could stand out accordingly without being overwhelmed by more intricate designs.

Some of the attributes that changed the most between the original and final renditions of the project were the spacing and arrangements of certain areas of text, and compacting and arranging information in a way that would enchance readability. The purpose of the slightly transparent date in the background was to unite one individual's information to a specific date/session.